Best Selling Shopify 2.0 Themes: Overview, Features & Review

What is Shopify OS 2.0?

Online Store 2.0 presents significant opportunities for developers looking to create themes and apps for Shopify merchants. Shopify has completely redesigned the online store experience and is introducing a fresh set of developer tools to empower you in crafting exceptional experiences for both merchants and shoppers. This update signifies a major leap forward in enhancing the capabilities and customization options available to developers within the Shopify ecosystem.

Key features of Shopify Online Store 2.0 included:

1. Sections Everywhere: With Sections Everywhere, store owners could use Shopify's drag-and-drop editor to customize not only their homepage but also other critical pages like product pages, collection pages, and blog posts. This offered more design freedom and flexibility.

2. Online Store Editor: The updated editor allowed for real-time editing and previewing of changes, making it easier for users to see how their changes would look before publishing them.

3. Customizable Checkout: Shopify Online Store 2.0 also introduced a more customizable checkout experience, enabling store owners to match the checkout process with their store's branding.

4. Metafields: Enhanced support for metafields allowed for more detailed product information and better customization of product listings.

5. Improved Performance: The update aimed to provide better performance and speed for online stores.

Key Benefits of Shopify Theme Stores:

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1. Works with the latest Shopify features: Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

2. Speed-tested and approved: Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

3. Unlimited free trial: Try the theme for free with your own products, brand colors, and customizations.

4. Free high-resolution photos: Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

5. Free theme updates: Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Discover the Top-Selling Free and Paid Online Store 2.0 Shopify Themes in the Shopify Theme Store

Top Best-Selling Free Shopify Online Store OS 2.0 Themes

Explore the curated collection of the most popular and highly-rated free Shopify Online Store OS 2.0 themes. Elevate your online store with these top choices.

Dawn

The Dawn theme is the inaugural reference design of Online Store 2.0 created by Shopify. It is also the first free Online Store 2.0 theme that can be found on the Shopify theme store. With Dawn, you have the freedom to customize and design your store to have a sleek and elegant appearance.

Highlights of Dawn Theme:

• The first Free Online Store 2.0 Shopify Theme
• Advanced customization options: Flexible design and customization settings to achieve your desired vision without having to touch any code
• Chic and minimalist design
• Media-forward product page
• Distinctive single theme style
• Product pages optimized for media-rich experiences
• Empowered cross-selling functionalities

Store Categories: Clothing and Accessories, Health and Beauty, Home and Garden

Spotlight

Presenting Spotlight, a dynamic addition to Shopify's Online Store 2.0 theme lineup. This free theme not only captures attention but also provides a seamless browsing experience.

Highlights of Spotlight Theme:

• A striking Free Online Store 2.0 Shopify Theme
• Clean and efficient design
• Launch in minutes: A simple layout optimized to get you up and running. Publish a short brand description and you’re good to go
• Singular theme style that emphasizes visual impact
• Immersive product pages tailored for showcasing content
• Seamless integration of cross-selling opportunities

Store Categories: Fashion and Apparel, Electronics, Home Décor

Refresh

Discover Refresh, the epitome of modernity among Shopify's Online Store 2.0 themes. With its free-of-charge access, this theme rejuvenates your digital store's look effortlessly.

Highlights of Refresh Theme:

• Free Online Store 2.0 Shopify Theme
• Clean and contemporary design
• Emphasize product details
• Seamlessly combines visual allure with functionality
• Ideal for merchants across various industries

Store Categories: Health and Beauty, Food and Drink, Business equipment and supplies

Craft

The Shopify Craft theme is perfect for showcasing creativity and excellence in home and garden stores of any size.

Highlights of Craft Theme:

• Free Online Store 2.0 Shopify Theme
• Honest and authentic design
• Elevated storytelling: Showcase your brand and what it stands for with sections and templates designed for rich and compelling narratives
• Enhances user experience with versatile functionality
• Suitable for various business types

Store Categories: Arts and crafts, Books, music, and video, Home and decor

Top Best-Selling Paid Shopify Online Store OS 2.0 Themes

Ella

ELLA is an all-in-one Shopify template with multiple layouts and styles that allow you to create different structures and satisfy specific requirements for various types of businesses. Since HaloThemes released Ella 6.0, it has become the top-selling Shopify theme on the Envato Marketplace in 2023 and has achieved the status of the all-time best-selling Shopify theme on Envato Marketplace.

Highlights of Ella Theme:

• Optimized Code
• Good Performance
• Maximum Customizability & Speed
• UI/UX, Mobile First
• New Designs with 27+ different designs for multiple businesses
• New Functionalities
• Feature-Rich for Mobile

Store Categories: Animals and Pets, Business Equipment and Supplies, Clothing and Accessories, Electronics, Fashion and Jewelry, Hardware and Automotive, Health and Beauty, Home and Decor, Home and Garden, Pet Supplies, Shopping and Grocery, Sports and Recreation, Toys and Games

Impulse

Impulse stands as a versatile and stylish Shopify theme, crafted by Archetype Themes, catering particularly to high-volume stores. This vintage theme has been thoughtfully revamped for the Online Store 2.0 experience.

Highlights of Impulse Theme:

• Premium theme offering an unrestricted free trial
• 3 distinct theme styles to choose from
• Robust promotional capabilities
• Boasting a remarkable 96% positive review rate
• Over 20 sections, universal availability, product sales points, metafields, diverse landing, product, and collection templates, and beyond!

Store Categories: Clothing and Accessories, Health and Beauty, Sports and Recreation

Prestige

Prestige is a fancy Shopify theme with a touch of class designed by Maestrooo, featuring the captivating Allure style. It's designed for fancy branding and makes shopping at upscale stores even better.

Highlights of Prestige Theme:

• Designed for premium, high-end brand appeal
• Comes with the captivating Allure style
• Elevates the experience of shopping at high-end stores
• Ideal for luxury-focused retailers
• Optimized for performance: Elevate your online store with lightning-fast performance and an accessibility-focused theme

Store Categories: Luxury Fashion, Upscale Home Decor, Elegant Accessories

Impact

Impact is a top-notch Shopify theme by Maestrooo, and the Sound style it offers is truly attention-grabbing. Designed to make a statement, Impact gives your online store a bold look, perfect for brands wanting to stand out and leave a lasting impression.

Highlights of Impact Theme:

• A colored, typography-oriented theme for impactful brands
• Over 35 sections, create a unique store that looks like nobody else without compromising performance, SEO, and accessibility
• Makes a strong visual impact
• Ideal for brands aiming to be memorable

Store Categories: Electronics, Clothing, Jewelry and accessories, Home and decor

Empire

Empire presents a premium Shopify theme designed by Pixel Union, offering a practical and versatile design. With its straightforward layout, Empire is an excellent choice for businesses seeking an efficient online presence that's both functional and visually appealing.

Highlights of Empire Theme:

• A marketplace-inspired theme optimized for large product catalogs
• Adaptable, agile, and packed with app-level functionality
• Showcasing the practical Supply style
• Command over any catalog with robust features for product discovery, comparison, and conversion
• 4 Theme styles
• Instagram-inspired shoppable images

Store Categories: Outdoors and garden, Baby and kids, Arts and crafts, Books, music and video, Electronics, Hardware and automotive, Sports and recreation

Symmetry

Symmetry, crafted by Clean Canvas, introduces a premium Shopify theme in the enchanting Chantilly style. This theme offers a balanced and harmonious layout, making it an excellent choice for businesses seeking an organized and visually pleasing online storefront.

Highlights of Symmetry Theme:

• Versatile, fashionable, professional theme with premium features.
• Powerful filters to drive conversions. Perfect for all fashion stores, but just as great for any store wanting a professional web presence
• Featuring the enchanting Chantilly style
• 4 Theme styles
• Cart upselling and Cross-selling options

Store Categories: Clothing, Sports and recreation, Health and beauty, Hardware and automotive, Jewelry and accessories

Be Yours

Be Yours, a creation by RoarTheme, introduces a premium Shopify theme with a charming Beauty style. This theme adds a touch of elegance to your online store, making it a great choice for businesses in the beauty and lifestyle industry.

Highlights of Be Yours Theme:

• 30+ sections are now available everywhere, product sales points, multiple landing, product, and collection templates, and more.
• Includes 5 different styles
• One-product store compatible
• Enhances your online store with an elegant touch
• Ideal for beauty, lifestyle, and brands desiring a graceful online storefront

Store Categories: Beauty Products, Lifestyle Essentials, Elegant Brands, Clothing, Sports and recreation, Health and beauty, Jewelry and accessories, Home and decor

Broadcast

Discover Broadcast by Invisible Themes, a premium Shopify theme with a sleek Clean style. Created to emphasize clarity and simplicity, Broadcast is an excellent choice for businesses seeking a polished and uncluttered online store presentation.

Highlights of Broadcast Theme:

• 20+ Sections: Launch your site quickly with feature-rich sections on pre-built content pages like About, Story, FAQ, and Contact.
• Optimized for Mobile and Speed
• Powerful, feature rich and designed to incentivize sales
• 4 Theme styles
• Product upsells and other promotional features

Store Categories: Clothing, Electronics, Books, music and video, Baby and kids, Health and beauty

Expanse

Archetype Themes introduces Expanse, a premium Shopify theme with a modern and sleek design perfect for trendy and sophisticated online stores.

Highlights of Expanse Theme:

• A clean, versatile theme for large inventories
• 20+ sections now available everywhere, product sales points & metafields, multiple landing, product, and collection templates, and more
• 3 Theme styles
• 5 highly flexible promotion types
• Cross-sell like the pros

Store Categories: Clothing, Health and beauty, Home and decor, Jewelry and accessories

Pipeline

Pipeline is a premium Shopify theme with a sleek Clean style by Groupthought. This theme prioritizes simplicity and clarity, making it a solid choice for businesses aiming for a refined and organized online store presentation.

Highlights of Pipeline Theme:

• A fashionable, feature rich theme designed for luxury brands
• Subcollections and Filters
• Sections Everywhere: Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to build about, team, and contact pages
• Made for Mobile
• 4 Theme styles
• Cart upsell options

Store Categories: Clothing, Health and beauty, Home and decor, Jewelry and accessories

Warehouse

Maestrooo designed Warehouse, a premium Shopify theme with an industrial Metal style. It has a rugged yet modern aesthetic, perfect for projecting strength and innovation in online stores.

Highlights of Warehouse Theme:

• Designed to display and promote a large catalog of products
• Tailored for large catalogs: Powerful collection pages are built to organize, present, and filter catalogs with 1000s of products
• Adaptable layout
• Optimized for performance
• 3 Theme styles
• Supports flash deals options, international selling, etc.

Store Categories: Electronics, Sports and recreation, Outdoor and garden

Enterprise

The Enterprise theme by Clean Canvas, presents a premium Shopify theme with the versatile Digital style. This theme is ideal for modern digital businesses looking to have a dynamic and tech-savvy online presence.

Highlights of Enterprise Theme:

• A new benchmark in store speed and conversion. Sell faster, sell more.
• Include 3 styles
• Flash messages, sticky Add to Cart, per-page tailored popups
• Ideal for those aiming for a dynamic and tech-savvy online presence

Store Categories: Electronics, Sports and recreation, Outdoor and garden, Business equipment and supplies, Hardware and automotive

Focal

Focal, a premium Shopify theme by Maestrooo, boasts sleek Carbon style, offering sophistication and modernity for polished and contemporary online stores.

Highlights of Focal Theme:

• A bold grid-style theme, perfect for lifestyle and product imagery
• More than 20 built-in sections, create unique and creative landing pages to engage your customers and promote your brand identity
• 4 Theme styles
• Cross-selling capabilities

Store Categories: Clothing, Health and beauty, Jewelry and accessories, Sports and recreation

Motion

The Motion theme designed by Archetype Themes, presents a premium Shopify theme with the timeless Classic style. Designed to convey movement and energy, Motion offers a dynamic look perfect for businesses seeking an engaging and visually captivating online store.

Highlights of Motion Theme:

• Bring your brand to life with animation and video
• 3 Theme styles
• Conveys movement and energy in design
• Eye-catching animation

Store Categories: Clothing, Heath and beauty, Jewelry and accessories, Electronics